Corlow
Rail Signalling Design Experts
Client:
Adam Mather, Director
Scope:
Branding
Year:
2023
Challenge
Corlow Rail is a specialist signalling consultancy operating in a highly technical and compliance-driven sector. As a newly formed business led by experienced engineers, they needed a brand that would not only reflect their credibility and focus but also help differentiate them in a niche but competitive industry. The challenge was to create an identity that felt professional and trusted yet modern and distinctive enough to stand out to project leads, contractors and network operators alike.
Solution
We developed a bold and contemporary brand identity centred around clarity, precision, and movement mirroring the company’s focus on signalling design and project delivery. The custom wordmark uses a clean, confident font with a dual-colour treatment to subtly separate "Rail" and reinforce technical confidence. A dynamic wave of dots was introduced as a visual motif, symbolising data flow and progress. The result is a strong, flexible brand system that works seamlessly across digital, print and site applications perfectly aligned with Corlow Rail’s values: Quality, Reliability, and Flexibility.
