The Ground Floor
Cosy Cafe
Client:
Charlotte
Scope:
Brand
Year:
2024
This was a conceptual project created to explore how a new independent café, Ground Floor, could come to life as a brand. Working from just a name and a clear vision for something warm, quirky and welcoming, we built the brand world from the ground up—covering logo, typography, illustration, packaging and signage. Our direction focused on a cosy, characterful visual language that felt handcrafted yet polished. A muted palette of sage greens and warm neutrals, expressive typography and playful line-drawn illustrations helped bring personality without overwhelming the brand.
We developed a cohesive identity designed to live seamlessly across every touchpoint—from takeaway cups and menus to in-store signage, window graphics, digital templates and social content.
