Feed
Nourishing growth
Client:
Sarah Wilson
Scope:
Brand Design
Year:
2023
Earthly Delights Café was ready to evolve beyond its original identity and embrace a more modern, purpose-led direction. Through discovery, we learned that while people want to make better choices for themselves and the planet, sustainability often feels overwhelming and out of reach. The brand needed a clearer sense of purpose; one that made conscious living feel joyful, accessible and inspiring. This led to a complete rebrand and a new name: Feed. The identity is built around the idea of nourishing growth — in people, communities and the planet. Bold, rounded typography, playful organic shapes and vibrant earthy colours create a warm and optimistic world. A clear, empathetic tone of voice helps simplify complex ideas, making sustainability feel less intimidating and more empowering.
Feed now stands as a brand with confidence, energy, and direction. It positions the café as more than a place to eat — it’s a space for learning, connection and positive change. The new identity turns everyday moments into opportunities to grow, inviting people to feed their soul, feed their mind and feed the planet.
